Ellen MacArthur launches the New Plastics Economy Global Commitment

By 2050, there could be more than plastic than fish in the ocean. We know that cleaning up the beaches is vital, but the real problem with plastic starts long before it reaches our oceans and beaches, and so must the solutions. The Global Commitment is a #lineinthesand. By working side-by-side, businesses and governments have the power to tackle plastic pollution at the source. The real question is not whether a world without plastic pollution is possible but what we will do together to make it happen. www.newplasticseconomy.org