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DOB Equity and Global Innovation Fund invest in Mr. Green Africa

Updated: Aug 21, 2019

The Investment will support Mr. Green Africa in it's expansion and will formalize the plastics supply chain and create jobs, as well as relieve growing cities from plastic pollution.

DOB Equity, a leading Dutch family-backed impact investor in East Africa, and Global Innovation Fund, in partnership with Unilever, have co-invested in Mr. Green Africa, the Nairobi based recycler and recycled plastics supplier, to fulfill the growing demand for recyclables.

The investment will allow Mr. Green Africa to expand and build on the aggregation model which enables it to scale the trade of recyclables while building a strong and reliable supplier network. It will lead to increased processing capacity to produce higher value recycled products in larger volumes to supply consumer goods companies.

Keiran Smith, Co-Founder and CEO of Mr. Green Africa, comments: “We are very pleased and looking forward to working with DOB Equity and Global Innovation Fund on the expansion of Mr. Green Africa. We believe we are in the right place, at the right time, to create a blueprint for emerging markets to provide a circular solution to the plastic challenge and need partners like DOB Equity and Global Innovation Fund that see this opportunity.”

Urbanization and a growing middle class is leading to increased plastics ending up in the environment. Plastic is burned, ends up on the streets or on a landfill. A growing number of international consumer goods companies including Unilever have pledged to reduce the impact of their plastic packaging on the environment, by working towards using 100 percent reusable, recyclable or compostable packaging by 2025 or earlier. In Kenya only 10 percent of plastic waste is currently being recycled.

Brigit van Dijk – van de Reijt, CEO of DOB Equity, says: “DOB Equity is keen to support companies focusing on waste reduction and recycling and Mr. Green Africa is DOBs’ second investment in the sector following a recent investment in Zanrec, a waste management company on Zanzibar.”

Saskia van der Mast, Investment Director of DOB Equity, comments: “We expect the demand for recyclable materials in emerging markets such as Kenya to overtake that in developed countries, driven by the fact that Kenya is a growth market for these companies, as well as the negative effect of plastic packaging being more evident.” She adds “with its unique sourcing infrastructure and focus on quality we believe Mr. Green Africa can work together with companies and provide an example for the plastics value chain globally”.

Alix Zwane, CEO of Global Innovation Fund, said “This is a great investment for GIF – an innovative business with demonstrable returns in terms of financial and social impact. Our funding will support its growth through which it will deliver real change. We look forward to engaging further with the team to realise the potential of this business.”

Justin Apsey, Unilever East Africa CEO, said: “Our strategic partnership with Mr. Green Africa has opened new frontiers in confronting the plastic challenge in a more collaborative and sustainable way. We shall continue to leverage on our purpose to drive even greater environmental and social impact in our quest to lead in creating a brighter future for all East Africans.”


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